This section contains information on the personal information we collect about residents of California (our “California Consumers”), including the sources of that personal information, how that personal information is used, with whom it is shared, and the rights that California Consumers have under California law. Our collection of your personal information, our data-sharing practices, and your privacy rights are discussed below.
I. Our Collection of Personal Information
What Personal Information Do We Collect?
*Online Identifiers (IP addresses, device IDs, and other internal and third-party identifiers we use to recognize you online).
*Contact Information (name, e-mail, postal address, ZIP code, and telephone number).
*Location Information (information about your precise location that we collect from your device (collected in limited circumstances) or information about your general location derived from your IP address)
*Internet Activity Information (your use of our Services, your interactions with the e-mails we send to you, and your activities on other websites you visit, including the web pages, content, and advertisements you view and links you click on, and whether you open, forward, or click the links in e-mails we send to you; your browsing history; and social media you use, including the “shares” and “likes” you make on a social media platform that is connected to the Services).
* Interests, Preferences, and Other Behavioral Data (including purchase behaviors).
*Demographic Information (age, gender, race, education level, income information, occupation, marital status, and information about your household/family status such as the presence of children/child age ranges, household size, own/rent indicator, and the length of time at your residence).
*Account/Registration Information (username and password, reminder questions and answers, subscription and account numbers, and communication preferences such as which newsletters you would like to receive (when you provide that information to us).
* Payment Information (billing address, shipping address, credit card or bank account number, expiration date, and card verification number, when you provide it to us).
* Loyalty Account Information (account name and password, points, and reward selection).
* Health/Fitness Information (body type, general health, physical injuries, exercise and activity levels, weight-loss objectives, and dietary preferences, when you provide that information to us).
Other Personal Information That Consumers Voluntarily Choose to Provide (photos, comments, or personal information about others that you post or submit on our Services).
What Are Our Sources of Personal Information?
You (when you register on our Services, subscribe to one of our publications, or otherwise submit personal information to us).
Our advertisers who place ads on services.
Our data partners (these are companies that give us personal information about you to help us and our advertisers understand who you are and what you may be interested in).
Pixels, cookies, and other tracking technologies (which collect personal information about you when you visit our Services online).
How Do We Use Personal Information?
To Provide the Services to You:
To contact you (to deliver our newsletters, surveys, and other communications to you).
To fulfill your subscriptions, orders, and other requests.
To create and manage your account when you register on our Services, and provide you with your membership benefits.
For Advertising and Marketing:
To market our services to you.
To combine with other personal information we receive from our data partners to help us learn more about you, your interests, and your preferences so that we can customize your experience on our Services (including the content and advertisements displayed to you).
To create consumer segments (groups of cookies and other IDs based on personal information we collect about, for example, “women age 35-44 who have purchased mascara,” which we share with advertisers looking to sell mascara or products we think people who like mascara may also be interested in).
To serve targeted ads to you on the Services or other websites (to help us, our advertisers, and our advertising networks and platforms identify the best ads to display to you on our Services, based on the interests, preferences, and other behavioral data associated with your online identifiers).
To help us identify you and understand your interests and preferences so that we can customize your experience on our Services (including the content and advertisements displayed to you).
To help our advertisers contact you, directly or online.
For Auditing Our Interactions:
To help us measure the effectiveness of the ads on our Services, including to understand whether you click on the ads on our Services and whether you buy the products/services advertised.
For Our and Your Security:
To prevent fraud, including by verifying your identity.
To detect security incidents.
II. Our Data-Sharing Practices
We share the personal information below with our service providers. Our service providers help us send our newsletters to you, fulfill your orders, and provide advertising and marketing services, and for analytics, and carry out other activities that support our business. Our service providers only use the personal information we share with them to provide these services to us.
Below are the categories of personal information we disclose to our service providers:
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+ Contact Information
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+Demographic Information
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+Online Identifiers
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+Internet Activity Information
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+Payment Information
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+Interests, Preferences, and Other Behavioral Data
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+Loyalty Account Information
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+Health/Fitness Information
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+Other Personal Information That Consumers Voluntarily Choose to Provide